Company Profile
| Parent Company | Easygo Entertainment Pty Ltd / Medium Rare N.V. (operator) |
|---|---|
| Ownership | Private (founded and owned by Ed Craven and Bijan Tehrani) |
| Headquarters | Melbourne, Australia (Easygo); Curaçao (Medium Rare N.V.) |
| Founded | 2017 |
| Founders | Ed Craven, Bijan Tehrani |
| CEO / Leadership | Mladen Vučković (CEO); Founders Ed Craven and Bijan Tehrani |
| Employees | ~500-600 (Easygo Group) |
Funding and Valuation
| Funding | Bootstrapped / self-funded; no external VC rounds identified |
|---|---|
| Revenue / Valuation | Revenue: US$2.6B (2022), A$970M (~US$600M, FY2025); Profit: A$257M (FY2025); Founders net worth ~$2.8B each; Easygo assets A$5B Wikipedia), LinkedIn |
Licensing and Regulation
Curacao additional licenses in Peru (2...
Curaçao Gaming Control Board (OGL/2024/1451/0918) / additional licenses in Peru (2024), Colombia Stake.com
Regulatory History
Exited UK market (Mar 2025) due to UKGC investigation
Multiple class-action lawsuits in US (2025-2026) alleging deceptive marketing
Blocks in France, Ukraine
Restricted in many countries
Peru license (Jul 2024) UK Gambling Commission
Security Track Record
- $41M hot wallet hack (Sep 2023) via sophisticated breach (not private keys) QuillAudits, DL News
| Proof of Reserves | No public proof of reserves found; accepts multiple cryptocurrencies but no dedicated PoR program mentioned |
|---|
Sister Brands
Kick.com (streaming)Twist Gaming (games studio)Stake.us (US sweepstakes)Primedice (related early platform) Easygo
Key Events
2013
Primedice launched
2016
Easygo founded
2017
Stake.com launch
2019
Sportsbook added
2022
Stake.us, Kick.com launched
2023
$41M hack, F1 sponsorships
2024
Peru license, 253B bets milestone
2025
UK exit, Easygo A$970M revenue iGamingToday, BitcoinChaser